Zag The #1 Strategy of High-Performance Brands Taschenbuch von Marty Neumeier

‚When everybody zigs, zag, ‚ says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear ‚whiteboard overview‘ style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit Über den Autor Marty Neumeier’s professional mission is to „incite business revolution by unleashing the power of design thinking.“ He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.